8+ years in fintech, 5+ in Design. Dashboards, onboarding, design systems and AI tools for products people use to make decisions with money.
Rebuilding the back office of a B2B payments platform
We moved watchlist creation and management into onboarding, simplified preferences, and fixed core interaction friction. Result: drop-offs <50%, ~30% reached registration, pricing interest and watchlist usage up.
DCSC (Dynamic Company Sector Classification) - ML-driven SaaS platform for portfolio analysis, developed to validate machine learning–extracted sector data and drive acquisition for CityFALCON. I led the end-to-end design journey through a complete strategic pivot from self-serve growth tool to enterprise sales demo.
Concept presented to Revolut as part of a potential partnership initiative. Not publicly launched.
Developed a UK Private Company Insights Dashboard—an innovative tool powered by machine learning to surface equity market trends, top fundraisers, investors, ROI leaders, and market capitalisation insights.
Designed and implemented a responsive Webflow build using component logic and layout tokens. A product page for a financial data provider's News & Research API was created to enhance visual clarity and drive conversions.
Designed flows to help users clean, extract, and normalize data for internal analysis.
A collaborative project aimed at solving both business and user needs.
Introducing a complex style system to implement across Web, Mobile and marketing materials.
FinPrompt AI Assistant will provide users with personalised financial insights, real-time market updates, and actionable recommendations tailored to their unique financial goals and preferences.
These Projects are live and you can try them now!
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